Manager’s Column Q2: Overview of Summit 2022

By Maralee Sautter, IDL SIG Manager

The STC Summit in Chicago was awesome! After several years of isolation, it was amazing to hug and talk to STC friends, and wave to those who wanted to keep their distance. Some wore masks, others held their arms out for hugs, and the remaining greeted with a fist or elbow bump, handshakes, or smiling eyes over a mask. The smiles were frequent, and the laughter was abundant. Because the number of attendees was modest, the atmosphere was congenial and intimate. The following recap highlights some of my experiences mainly in the IDL SIG manager’s role. Continue reading “Manager’s Column Q2: Overview of Summit 2022”

Review: Summit 2022 Opening General Session, “Trustworthy: How to Foster Trust in a Brand Through Better Content”

By Maralee Sautter, IDL SIG Manager

Margot Bloomstein was the opening keynote speaker at the 2022 Summit. She is a respected content strategist and author who has worked with many large companies to improve their marketing strategies. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. 

Her engaging presentation was How to Foster Trust in a Brand Through Better Content.  She contends that in today’s economy, organizations need a new strategy to earn trust and help consumers and citizens make confident decisions. Audiences have become more cynical and mistrusting of large companies and authorities because the information delivered is no longer trustworthy. Continue reading “Review: Summit 2022 Opening General Session, “Trustworthy: How to Foster Trust in a Brand Through Better Content””