Manager’s Column Q2: Overview of Summit 2022

By Maralee Sautter, IDL SIG Manager

The STC Summit in Chicago was awesome! After several years of isolation, it was amazing to hug and talk to STC friends, and wave to those who wanted to keep their distance. Some wore masks, others held their arms out for hugs, and the remaining greeted with a fist or elbow bump, handshakes, or smiling eyes over a mask. The smiles were frequent, and the laughter was abundant. Because the number of attendees was modest, the atmosphere was congenial and intimate. The following recap highlights some of my experiences mainly in the IDL SIG manager’s role. Continue reading “Manager’s Column Q2: Overview of Summit 2022”

Reflections of an STC newcomer

By Andrew Rouse, IDL SIG Member

About 6 months ago I saw a job listing for a “UX writer” for a newfangled digital therapeutics company. At the time, I had never heard of UX, but the job description captured my imagination. Basically, it consisted of taking health information and presenting it in a way that non-experts could read and understand. With a Master’s in Applied Linguistics and fairly wide-ranging employment experience, I didn’t have the exact experience to put together a strong application for that position, but I wasn’t far off. Continue reading “Reflections of an STC newcomer”

Mellissa’s Summit 2022 notebook 

By Mellissa Ruryk, Student Outreach Manager

IDL SIG veteran Mellissa Ruryk attended the STC’s 2022 Summit, held in Rosemont, Illinois from May 15-18. Here, she shares her notes from three presentations:

Continue reading “Mellissa’s Summit 2022 notebook “

Review: Summit 2022 Opening General Session, “Trustworthy: How to Foster Trust in a Brand Through Better Content”

By Maralee Sautter, IDL SIG Manager

Margot Bloomstein was the opening keynote speaker at the 2022 Summit. She is a respected content strategist and author who has worked with many large companies to improve their marketing strategies. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. 

Her engaging presentation was How to Foster Trust in a Brand Through Better Content.  She contends that in today’s economy, organizations need a new strategy to earn trust and help consumers and citizens make confident decisions. Audiences have become more cynical and mistrusting of large companies and authorities because the information delivered is no longer trustworthy. Continue reading “Review: Summit 2022 Opening General Session, “Trustworthy: How to Foster Trust in a Brand Through Better Content””