By Maralee Sautter, IDL SIG Manager
Margot Bloomstein was the opening keynote speaker at the 2022 Summit. She is a respected content strategist and author who has worked with many large companies to improve their marketing strategies. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.
Her engaging presentation was How to Foster Trust in a Brand Through Better Content. She contends that in today’s economy, organizations need a new strategy to earn trust and help consumers and citizens make confident decisions. Audiences have become more cynical and mistrusting of large companies and authorities because the information delivered is no longer trustworthy. Continue reading “Review: Summit 2022 Opening General Session, “Trustworthy: How to Foster Trust in a Brand Through Better Content””