By Maralee Sautter, IDL SIG Manager
Melissa Pagnotta is a Communications Manager and Strategist with a robust marketing background. She entered the marketing field while studying television production in college. Several years later, she found herself promoting comedians for a New York City comedy club.
Melissa’s presentation goal was to simplify the understanding of marketing. By breaking down the process into simple steps, she hoped attendees could apply marketing methods to a work project, a self-promotion project, or another promotional product.
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