IDL SIG 2018 Membership Survey: Responses

By: Jamye Sagen

In December 2018, the IDL SIG conducted our biennial membership demographic survey. Approximately 10.75% of our membership base completed the IDL SIG 2018 membership demographic survey - 60 out of 558 members. See Membership Survey for complete results.

About the members

Years of experience in instructional design

More than half of our survey respondents have been in the instructional design field for 10 or fewer years. In fact, 20% have zero years’ experience, but are currently learning about the field.

Level of education

Over 78% of our survey respondents have bachelor’s or master’s degrees, while over 16% have earned doctorates.

Employment status

According to the survey, over half of our members are permanent, full-time employees.

Job responsibilities

More than half of our survey respondents indicated instructional design as their job responsibility, while over 90% indicated technical writing. Our surveyed members assume a variety of job responsibilities, from project management to course development.

Other jobs listed were:

  • Librarian
  • Editing, desktop publishing, file management
  • Online Development and I work closely with Instructional Designers and Trainers
  • Clerk
  • Editing, user support
  • Scrum Master, Finance Coordinator
  • Management
  • Still in school
  • Capacity Development
  • Quality assurance

Company/client sectors served

As shown, our members work in a wide variety of industries.

Other sectors listed were:

  • Machinery
  • Aerospace science and engineering
  • Parking management software and hardware
  • My employer is a manufacturing company, but I'm in the IT department and we write about IT systems.
  • Oil and gas exploration and production
  • Pharmaceuticals

ID deliverables produced

Our members produce the following types of deliverables.

Other deliverables listed were:

  • Manuals used for training
  • One-on-one coaching; training of other coaches; template design
  • Documentation

Tools used

Almost 95% of those surveyed know and use PowerPoint in their work. Other popular tools include Camtasia, Captivate, Prezi, Articulate Storyline, Microsoft Word, and Madcap Flare.

Other tools listed were:

  • Author-it
  • OneNote, SharePoint
  • Confluence
  • Madcap Flare
  • Flare
  • Madcap Flare, Bluestream CCMS and KB
    Word
  • Adobe RoboHelp
  • Madcap Flare
  • Adobe InDesign and FrameMaker
  • Madcap Flare
  • Adobe Creative Suite
  • Moodle, MS Word, Photoshop
  • oXygen
  • InDesign
  • SnagIt, Word, FSPro
  • SharePoint, Office 362

Influence of specific theories in instructional design

We asked respondents to rank how certain theories influence their work in developing ID curriculum and deliverables. Three out of 60 respondents did not answer. Results are shown for those who did.

STC membership level

Almost half of our surveyed members are regular or Gold members. In fact, 20% of those surveyed are Gold members, who enjoy membership in all SIGs as part of their benefits.

STC membership designation

Over 65% of our surveyed members are Members or Senior Members of STC, while 20% are Associate Fellows or Fellows. The other members surveyed were unsure of their membership designation.

About the IDL SIG and other organizations

Reasons for joining the IDL SIG

Although our surveyed members have a variety of reasons for joining the IDL SIG, the most popular reasons include learning about ID methodology and best practices, and about the profession in general. Given that many of our members are at the beginning of their ID careers, these results make perfect sense.

Participation in other instructional design/training organizations

Since over 80% of our survey respondents belong only to STC and the IDL SIG, we have a prime opportunity to make sure we offer as many resources as possible.
Of those members who belong to other groups, the most popular responses include ATD (Association for Talent Development) and eLearning Guild.

Other organizations listed included:

  • Music Library Association
  • Music OCLC Users Group
  • Online Audiovisual Catalogers
  • International Association of Music Libraries and Documentation Centres
  • American Library Association
  • Association for Library Collections and Technical Services
  • Association of College and Research Libraries
  • Houston UXPA, Community College
  • Was in ATD for years, dropped membership a few years ago
  • New England Lectora User's Group
  • Academy of HRD
  • SHRM L&D SIG
  • Project Management Institute

Value: IDL SIG vs. other professional organizations

Of those who belong to another professional training organization such as ASTD, 36.3% of those respondents thought our SIG provides equal value. The same percentage thought we provided less value. Again, we have an opportunity to make sure we provide value to our members.

How other organizations provide value

Responses to this question helps us learn what other organizations do, and what we can do to provide value to our members. Many respondents commented on how other organizations provide networking opportunities – a prime area of opportunity for our group.

As a virtual community, the only time our SIG currently offers official in-person networking events is during the annual STC Summit. With that said, we highly encourage local IDL SIG members to meet up informally – whether passing through during travels or meeting up during an STC chapter meeting.

Value in IDL SIG services and communication channels

Most of our members consider our services to be valuable, especially our webinars, emails, and newsletter.
Although we offer a wealth of valuable services, many of our members are not aware of them, especially our mentoring services, student outreach article competition, and training material evaluation program. Therefore, we can do a better job of using our communication and social media outlets to spread the word.

Desired services

This question gives us ideas on future services we can provide to our SIG members. Suggestions include:

  • Orientation video about our services
  • Instructional template library
  • In-person local events

In addition to these suggestions, a few respondents indicated they were unaware of some of the services we provide.

Ranking of communication channels

By far, email is our most valuable form of communication, with 83.3% of respondents ranking it most effective. Website posts and Linked-In articles are somewhat valuable as well. Facebook and Twitter were ranked the least effective.
Since our members depend heavily on email for our communications, we need to make sure our email systems work.

Suggested future IDL SIG webinar topics

We received several thought-provoking suggestions for webinar topics, such as:

  • Practical application of theories
  • Tool and training demos
  • Staying relevant in the marketplace

We will share these suggestions with our programs team. If you know anyone who would be interested in conducting a webinar, please email programs@nullstcidlsig.org. Likewise, if you or anyone you know would love to write an article about any of these topics for our newsletter, please email newsletter@nullstcidlsig.org.

Free IDL SIG webinars and viewing behavior

Since we made all IDL SIG webinars free for all IDL SIG members, 44% of our members register for and view more webinars as a result. Fifty-six percent indicated no change in behavior. Since no members indicated attending fewer webinars, we can conclude that providing free webinars for our members is a sound investment.

2018 STC Summit

Attend Summit?

Of those surveyed, only 19 (or 35.19%) attended the 2018 STC Summit in Orlando, FL.

SIG Summit functions

Of those surveyed, over half attended the Communities Reception, where Summit attendees got to meet with members of participating SIGs. Thirty-six percent of those surveyed attended our annual business meeting; this past year, we decided to host a luncheon to attract more members. Interestingly enough, 31% of surveyed Summit attendees did not know about these Summit events. We should do a more thorough job of spreading the word about these events, to take advantage of the face-to-face time.

How members learned about SIG Summit functions

According to the survey, the three most effective communication channels for SIG Summit functions are:

  • Summit program (printed or electronic)
  • Email (sent by the IDL SIG)
  • Summit app

Although other channels of communication may not have been as effective, people still learned about the events from them.

According to the survey, no one learned of SIG events via the IDL SIG bookmark. Since we generally don’t give out the bookmarks until the Communities Reception, we may want to re-evaluate what information we place on the bookmark.

Enough instructional design/training presentations at Summit?

Of those surveyed, almost half of respondents were not quite sure if there were enough ID and training presentations offered at Summit. Thirty-seven percent did feel we had enough instructional design or training topics.

Again, we appreciate those who took the time to provide feedback for our membership survey. As always, if you have any questions or suggestions, please email manager@nullstcidlsig.org.

 

Jamye SaganJamye Sagan currently serves as  treasurer for the IDL SIG, and is a senior member of STC. She served as a co-manager of the SIG from 2010-12. At work, she uses her tech comm skills to make sense out of the seemingly senseless. At play, she uses sticks and hooks to transform yarn into pretty objects.

New member – George Abraham

By: Kelly Smith

George Abraham
George Abraham

Whenever possible, we like to welcome new SIG members by asking them to share a bit about themselves. In this issue, we welcome George K. Abraham IV.

George is a materials scientist, technical communicator, and manager of technical services at Allied High Tech Products Inc. where he has become an industry authority on metallography. He is responsible for providing technical support, seminars, workshops, training, and demonstrations on Allied’s metallographic equipment and consumables, Zeiss’s optical microscopes, cameras, and imaging software, and Mitutoyo’s hardness and microhardness testers. He has a Bachelor of Science in materials science and engineering from Case Western Reserve University, and he previously held positions at H.C. Starck and Rhenium Alloys Inc.

George manages Allied’s applications laboratory, overseeing the development of metallographic procedures and assisting with research and development of new metallographic equipment, accessories, and consumables. He has authored numerous application notes, reports, technical bulletins, operation manuals, technical articles, papers, presentations, and webinars.

George serves on the editorial board of the journal Metallography, Microstructure, and Analysis, as secretary of the International Metallographic Society Board of Directors, and as a member of various professional committees focused on standards, education, and mentoring.

Also appreciative of the art of metallography, George has been known to get lost in microscopes exploring the beauty of materials; his favorite microstructure is nodular cast iron. George has developed and taught materials sample preparation seminars for ten years and enjoys mentoring emerging professionals in science and engineering.

Welcome, George!


If you are a new member and would like to submit a bio, please email it to newsletter@nullstcidlsig.org!

December 7: Sixth Annual IDL SIG Virtual Open House

Announcement: Your IDL Leadership Team needs to reschedule this meeting for December 7.

We are so sorry for the inconvenience.

Virtual Open House Time!!!

As a virtual community, with all of our members scattered across the globe, we do not have the same opportunities as geographically-based communities to meet up face-to-face. Since 2013, we have hosted the IDL SIG Virtual Open House (VOH) so that new and prospective IDL SIG members could learn more about our community’s mission and goals, learn more about member benefits, and meet some of our leaders and volunteers.

During our VOH, participants have always had the opportunity to ask questions about the SIG and what we offer.

Virtual Party, too!

We’d like to combine our VOH with a virtual party (VP), where we would encourage all attendees to turn on their web cameras, share a photo or story. The VP (not be confused with Vice President!) we hope will add a very human, personal side to our VOH. Hey, it is all about making real, enduring connections!

About the webinar

The webinar will be recorded so feel free to watch with us online and then rewatch at your leisure. No need to take notes. If you cannot attend, sign up anyway so that you will get a link to the recording.

See the 2017 VOH recording on YouTube.

See the 2016 VOH recording on YouTube.

See the 2015 VOH recording on YouTube.

See the 2014 VOH recording on Adobe Connect.

We had a blast at #STC18!

Co-manager's post by Viqui Dill, Senior member

We had a blast at #STC18! Here are photos of our trip and a video of our very first Facebook Live experience.

Were you at the annual business meeting? Did you notice that our sign had a typo? Please see this post with links to our slides, brochures, and feedback survey.

At the Summit, we were delighted to welcome our newest superstar volunteer, Kelly Smith, as our newsletter editor. Smith is a rising star in STC and a contributing writer to the Intercom, STC Southern Michigan blog, and other publications. Follow her on Twitter and check out her review of the Summit. Many thanks to departing editor, Crista Mohammed. Read the citation in her DSSA award from 2017 for more about her contributions.

We tweeted out a special message to our leaders who couldn't make it this year. We missed you Lori Meyer, Marcia Shannon, Maralee Sauter, Sylvia Miller, Sara Buchanon, and Preeti Mather. Join us next year in Denver.

We also had some fun together outside of the educational sessions. We even went belly dancing!

We would love to share more photos. Do you have photos to share? Send them to manager@nullstcidlsig.org and we'll add them to the gallery.

Facebook live of IDL SIG Business Meeting 2018

Coming soon: Demographic Survey

By Jamye Sagan

In the next couple of months, we will release our IDL SIG member demographic survey. This survey, which we conduct every two years, enables us to capture the pulse of our membership and helps guide development of programs and services that would benefit our members.

As a token of our appreciation everyone who completes the survey will be entered into a drawing for one of two $50 Amazon gift cards. Even if you enter the drawing, your results will still remain anonymous.

If you’d like to review results from past surveys, please visit http://www.stcidlsig.org/discussion-lists/surveys/. Doing so will give you an idea of the types of questions we ask.