IDL SIG Business Meeting May 21, 2018

Hey everyone who attended our business meeting at the #STC18 Summit. We're so glad you joined us.

Slides are available in a number of formats:

We also have pdf versions of the other handouts:

Join our SIG for just $10 by sending an email to Erin Gallilee We would love to have you aboard!

And if you haven't yet, could you please take a minute to tell us how we did? We have a short survey with 8 easy questions.

Thanks again for joining us. Don't be shy about contacting us with any questions, suggestions, feedback, or just to say "Hi."

Your IDL SIG volunteers, Viqui, Lori, Mellissa, Jamye, and Crista

IDL SIG Honest-to-Goodness Face-to-Face Biz Mtg & Lunch Buffet

Register on Eventbrite


The Instructional Design and Learning SIG is holding its annual business meeting on Monday, May 21, 11:30 AM to 1:00 PM.

Come hear about what we offer our members, what we've accomplished during the past year, and learn how you can get involved. Get the most out of your STC membership: meet fellow SIG members face-to-face. Wondering how a SIG works, why people belong to them? Come check us out!


Celebration 4, Hyatt Orlando Hotel
9801 International Drive, Orlando, FL 32819


11:30 AM - 1:00 PM EDT


Free (but you must pre-register as we need firm numbers on May 19)


  • Cream of tomato and basil soup, oyster crackers, shaved parmesan
  • Build your own salad bar to include: sliced grilled chicken, chopped egg, kidney beans, and diced ham, mixed field greens, cherry tomatoes, cucumbers, red onions, carrots and peppers, chef's selection of dressings
  • Freshly baked rolls
  • Assorted cookies
  • Fudge brownies
  • Freshly brewed iced tea

Come join us for soup, salad, and schmoozing at our honest-to-goodness face-to-face business meeting and lunch buffet!

Register on Eventbrite

You're personally invited!

The Newsletter Q1 2018 IDeaL: Design for Learning

From the Editor

By Crista Mohammed

In this issue, we continue harvesting rich material from our student outreach competition. You know the saying, plant a seed, tend it well and...enjoy the fruit.  We are thrilled to publish another winning submission.

Maria Peter, who has just completed a programme in Technical Communication at Seneca, provides a comprehensive review of usability heuristics as they apply to e-learning, distributed learning and websites in general . This is a great resource for students of IDL and a refresher for practitioners.Read More

Lori Meyer, in her co-manager's column, reviews our  2017 successes . Invigorated by those success, she recommends many ways for you to contribute to and enjoy being part of our awarding winning team. Read more

Marcia Shannon, in her Secretary's Column, shares six easy, doable ways to stay in touch with your SIG and reap the rewards of your SIG membership. Read more

Meet Viqui Dill in our Member Spotlight. You may already know the venerable Ms. Dill. She is a well-recognised STC face, having been an active member for over 11 years (a fact that belies her youthful vim and vigour). Viqui is her usual frank sharing-self: she does not hold back on how she has grown and how the STC has figured in her professional development. Read more

Crista Mohammed  reminds us that SUMMIT TIME is at hand. In her Editor’s picks she shares her plans for Summit 2018--plans that revolve around staying abreast of the field; nurturing the professional within; and friending face-to-face (as opposed to virtually). Read More

Viqui Dill, thoughtful as ever, has extracted all of the key SUMMIT 2018 events for the IDL SIG. Included in Viqui's list are all the presentations that will be made by IDLers. Read More

Marcia Shannon reviews Cammy Bean’s The Accidental Instructional Designer. The title of the book is relatable. So it is when you work in an emerging field: the needs of the market precede the discipline. Many of our careers are thus “accidental”.  Marcia finds the book deserving of careful reading as it is information dense, but that density does not burden the reader in the least. Marcia reports that Bean’s light breezy writing is enjoyable and easy to read. Read more

O*NET program, the most comprehensive source of occupational data in the USA, is seeking experienced Instructional Designers and Technologists to add their career information to the O*NET database. Read more

About IDeaL: Design for Learning

Usability Standards for eLearning, Distributed Learning, or Websites

By Maria Peter

Have your ever felt that an eLearning course or a website is difficult to use and quit trying as it is time consuming and not serving its purpose? For any eLearning course, distributed learning material, or website usability determines its success.

Issa et al. defines ‘Usability is the ease of use and learnability of a human-made object such as a tool or device.’ Usability can be measured by the quality of users’ experiences. The quality is determined by the effectiveness/ease of use, efficiency/less time to accomplish, and the overall satisfaction level of the users. Multiple properties are combined during the design and development stages to increase usability standards. The key properties recommended by the U.S. Department of Health & Human Services are:

  • Intuitive Design Layout: When users can effortlessly navigate to accomplish their tasks.
  • Efficiency of Use: When experienced users can accomplish their tasks quickly.
  • Easy to Observe and Use: When new users can accomplish their tasks with ease.
  • Easy to Recall: When users can remember actions to use in their future visits.
  • Fewer Errors and Reduced Severity: When errors are less frequent and less serious.
  • Increased Satisfaction: When users feel happy to visit the website again.

Why Following Usability Standards is Essential

Usability standards serve as guidelines during the design and development phases of eLearning courses, distributed learning materials, or websites that are meant to serve a wide range of audience profile.

Usability Standards for eLearning Courses or Distributed Learning Materials

Usability is the core of eLearning courses and it determines the satisfaction level of users. Essentially, it enables learners to achieve their objectives successfully. Most of the eLearning courses have a Help file to help new learners to understand the purpose of various user interface buttons, title bar area, content area, and others, see Image 1.

Image 1: An eLearning Course − User Interface

Here are some key usability standards that are based on Nielson’s 10 usability heuristics and Hetsevich’s adaptation of the heuristics to improvise eLearning courseware design:

  • User Interface Buttons: Include clearly defined navigational buttons such as Previous, Next, Play, Pause, Rewind, Audio mute/unmute, Exit, etc. to enhance learners’ experiences
  • Learning Path: Ensure the structure of the course or the logical learning path is streamlined, for example: Course > Topic > Pages.

Consistency and Standards ensure uniformity in page layout, graphics style, fonts style, color theme, etc., across a course so the users will not be distracted by variations. To enhance learners’ experiences, use suitable font type, style, and size. Here are some thoughts on key  design principles:

  • Information Recall: Ensure all primary information are displayed on the screen always and the representation of the secondary information such as Trivia, Did You Know, etc. are standardized across a course.
  • Flexibility and Efficiency of Use: Include different learning paths as per audience profile – experienced and novice. For example, pre-assessment can be used to help novices understand the knowledge gap and experts to confirm their knowledge level and move on to the next level.
  • Focussed Approach: Ensure you have a defined objective for every page to avoid irrelevant information.
  • Feedback: Provide feedback to help learners understand the reason for an error that may have occurred. For example, if a learner’s response is incorrect for a knowledge check question provide descriptive feedback that suggests the required changes.
  • Content Development: Create compelling, meaningful, cohesive, engaging, and sustainable content that enables learners to attain the expected goal.
  • Graphics: Use graphics to complement content and help learners to grasp content quickly.
  • Transcript and Caption: Provide full transcript and caption when audio narration is used.
  • Autonomy: Ensure that users have control over videos play, pause, and mute function.

Usability Standards for Websites

There are many factors that contribute to the success of a website. For instance, in a website, the layout, and architecture should be easy to understand and use, navigational elements should be obvious and easy to follow, and homepage should clearly state its purpose and how it will benefit the user, see Image 2.

Image 2: An eCommerce Website − User Interface

To retain users on websites, we can apply several usability standards. The U.S. Department of Health & Human Services has conducted extensive research on web design and provides elaborate usability guidelines. Now, let’s take a look at some of the key guidelines that you can follow when creating a website:


  • Define and document the primary goals before initiating the design and development process.
  • Set performance goals to identify success rates and the time it takes to find specific information.

Visual Design and Development

  • Use personas to help design team focused on the requirements.
  • Ensure visual consistency of the website elements such as company logo, graphics, titles, clickables, etc.
  • Design for monitors with the screen resolution set at 1024x768 pixels and test for the most common browsers and operating systems.


  • Clearly differentiate navigational elements.
  • Use breadcrumb or other means to help users know their location.
  • Avoid horizontal scroll bars.
  • Use color changes to indicate visited and unvisited links.


  • Do not require users to enter the same information more than once.
  • Do not require users to remember information from place to place on a website.

Assistive Technology

  • Ensure the website supports assistive technologies so people with disabilities can use it effectively − Section 508 of the Rehabilitation Act.

Search Engine Optimization

  • Ensure the website is optimized to appear in the first page of all major search engines’ result pages.

Final Words

Give your users what they want to see and know. Empower them to accomplish their tasks efficiently, effectively, and satisfactorily. You can visit different eLearning courses or websites and analyze them based on the standards outlined above. When designing and developing an eLearning course or a website, this experience will direct you appropriately.


Hetsevich, Ilona. 2014. “How to Improve eLearning Course Design Usability By Adopting The 10 Usability Heuristics.”

Issa, Tomayess, Kommers, Piet, Issa, Theodora, Isaías, Pedro, and Issa, Touma B eds. March 2017. Smart Technology Applications in Business Environments. Pennsylvania, USA: IGI Global.

Nielsen, Jakob.1995. “Usability Heuristics for User Interface Design.”

Nielsen, Jakob. January4, 2012. “Usability 101: Introduction to Usability.” “Research-Based Web Design & Usability Guidelines.” Accessed January 17, 2018. “Usability Evaluation Basics.” Accessed January 12, 2018.

Suggested Reading

10 Usability Heuristics for User Interface Design:

Research – Based Web Design & Usability Guidelines:

Maria Peter has been an Instructional Designer for almost a decade. She likes conceptualizing learning solutions using scenarios, case studies, stories, serious games, etc. She recently completed her studies in Technical Communication at Seneca, where she had ample opportunity to acquire hands-on experience. Lately, she has been writing about the use of virtual reality, augmented reality and serious games in learning. She was awarded “You've Earned It Award" at Fidelity Investments for handling multiple eLearning projects and training writers who aspired to be instructional designers.

Co-manager’s Report for Q1 2018

By Lori Meyer

2017 Review

Our SIG has wrapped up another rewarding year, in which we received both the STC Platinum and Pacesetter Awards, completed a series of great webinars, continued our Student Outreach program, and begin exploring content curation. None of this would have happened without every one of our wonderful volunteers. We can't thank you enough—it has been our honor and pleasure to work with you. Read more about our awards.

 2018 Opportunities

We invite you to consider taking up both elected and appointed volunteer positions, enabling you to work with a friendly leadership team, build your skills, expand your network, and strengthen our community. Check out these opportunities and see if one of them sounds like a good fit.

Treasurer (elected, one year): Our treasurer manages the SIG's financial resources, prepares the SIG budget for the year, reports income and expenses to the leadership team, reconciles our records with those maintained at the STC office, and makes recommendations for allocating funds in ways that add the most value for our members. Because STC maintains custody of SIG funds, SIGs do not have their own bank accounts, which means you do not have to manage any bank accounts or prepare reports for the IRS. Your most important job is to monitor our financial transactions and help us be responsible stewards of our SIG's funds. We will train you and make sure you have adequate ramp-up time to succeed on the job.

Assistant SIG manager (elected, one year term): Assistant managers work with the current co-managers to learn the essentials of SIG leadership, and automatically succeed to the co-manager role the following year. As an assistant co-manager, you will have a front-row seat to observing the responsibilities of SIG leadership, and you'll receive the training you need to succeed at  managing the SIG at the end of your term.

Program team members (appointed): In this role, you will work with our program team leader to develop our programming activities, including seeking and selecting presenters, publicizing upcoming webinars using Eventbrite, and working with presenters to deliver successful webinars throughout the year. This role provides an excellent opportunity to meet industry leaders and provide value-adding programs.

If any of these leadership roles interests you, we would love to hear from you! Please contact us at

If you would like to get involved with our SIG but aren't ready to commit to a leadership position, let us know. We often have one-time or short-term volunteer opportunities that would welcome your helping hands.