Author: JMartin

Posted on

Review: Summit 2022 Opening General Session, “Trustworthy: How to Foster Trust in a Brand Through Better Content”

By Maralee Sautter, IDL SIG Manager

Margot Bloomstein was the opening keynote speaker at the 2022 Summit. She is a respected content strategist and author who has worked with many large companies to improve their marketing strategies. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. 

Her engaging presentation was How to Foster Trust in a Brand Through Better Content.  She contends that in today’s economy, organizations need a new strategy to earn trust and help consumers and citizens make confident decisions. Audiences have become more cynical and mistrusting of large companies and authorities because the information delivered is no longer trustworthy. Continue reading “Review: Summit 2022 Opening General Session, “Trustworthy: How to Foster Trust in a Brand Through Better Content””

Posted on

Membership Report – 2022 Q2

By Marcia Shannon, Membership Manager

Our SIG continued to welcome new and returning members throughout second quarter. I spent a bit of time analyzing the membership roster because I was curious about who joins IDL. About half the members have been STC members for fewer than ten years, an indication of growing interest in the SIG among newer tech comm professionals and students. Students and new tech comm professionals are 14% and 9% of our membership. There are several ways to segment our SIG population, but these figures interested me the most. They represent a group of TC practitioners and students who participate in growing the profession and themselves. Thanks for being here. Continue reading “Membership Report – 2022 Q2”

Posted on

IDL SIG Treasurer Report – 2022 Q2

By Jamye Sagan, IDL SIG Treasurer

How much money do we have?

As of June 15, 2022, we have $939.30 in our account – $646.38 from community funding and $292.92 in our vested funds. 

Community funding comes from the STC office, based on SIG membership numbers. We must use these funds during the calendar year or forfeit them. On the other hand, vested funds come from income we have generated from any paid events we host. These funds can carry over year after year. Continue reading “IDL SIG Treasurer Report – 2022 Q2”

Posted on

IDL SIG/COP 2022 Communication and Media Survey high-level results

By  Jamye Sagan, IDL SIG Treasurer

In April 2022, we distributed the IDL SIG/COP 2022 Communication & Media Survey to our SIG members to learn how they use:

We received 28 responses. This article provides a high-level overview of the survey. In the coming weeks, we will publish a detailed results document that dives deeper into each question. Continue reading “IDL SIG/COP 2022 Communication and Media Survey high-level results”

Posted on

Shhh… Listen to How this Stereotypical Librarian Teaches with Tech

By Carrie M. Macfarlane, IDL SIG Member

[Abstract:  I’m here to revise the librarian stereotype. You might find out that you’re more like a librarian than you realize!]

I recently joined a lively online discussion about librarians. A hiring manager had asked in a forum whether librarians know enough about technology to be successful technical communicators. The question caused a stir–responses went on for days! Some people commented that librarians are smart, but they’re not interested in computers. I’m a librarian, so I had to jump in. 

Library and information science degrees can launch careers in education, law, data science, business intelligence, and more, but the classic librarian stereotype persists. Plenty of people still picture that cardigan-clad woman cradling an armful of old books. I’ve been known to wear a cardigan, but I rely on computers. Technology allows me to use a learner-centered approach when I teach. I posted to the online forum about what today’s librarians do, and I cited a few sources for further reading. (Of course I cited sources! After all, I’m a librarian.)  Continue reading “Shhh… Listen to How this Stereotypical Librarian Teaches with Tech”

Proudly powered by WordPress